Choosing a college is sort of like choosing your underwear. You almost certainly should put on a clean pair, but what you do next is gonna be a lot more important. Why You Have Multiple Pairs Almost every bit of a college marketing sales pitch boils down to this: “There is only one college or…
Continue Reading Where You Go to College Doesn’t Matter as Much as You Think It Does
Can you name a movie where some sort of spirit world wizardry correctly predicts an fantastic future? (Big? Field of Dreams? Every animated Disney movie?). Unfortunately, for every one of those fantasies, there’s a million fortune cookie predictions that turn out to be way off. At least it’s just harmless fun if you don’t have…
Continue Reading The Fatal Flaw of Predicting College Prices
Before you freak out about making sure that the colleges your student considers have a specific major, check this out. Three out of every four college students don’t find the major they graduate with until after they start college. Surprised?
Continue Reading Feeling Pressure to Pick A College Major?
It’s hard to imagine a college search expert arguing that all colleges are exactly the same. If that were the case, there wouldn’t be much need for college search guidance. Likewise, it seems crazy to argue that life in college should have no bearing on life after college. “What happens on campus, stays on campus”…
Continue Reading In the College Search, ROI and Fit Have to Go Hand in Hand
There are lots of ways to assess a college fit. But today, growing uncertainty about whether a college degree will pay off has students and parents focused on good ole “bang for your buck.” Borrowing an old phrase from the world of finance, college search experts like to call it, “return on investment” (ROI, for…
Continue Reading What is “TuitionFit”?
“Everyone has a plan until they get punched in the mouth.” -Mike Tyson That’s what getting that lack-luster financial aid offer from a kid’s dream college can feel like anymore – a punch in the mouth. In the past few decades, college tuition has jumped 1200%. Student debt now exceeds…
Continue Reading Financial Advisors: Stop Guessing & Start Guiding
by Tucker Glotzbach and Mark Salisbury Like searching for a college, dealing with a financial aid office and working through financial aid problems takes agency and determination. Every financial aid office is different – colleges have different technology systems, different methods for dealing with students, and different people working in the office. As a result,…
Continue Reading How to Judge a College’s Financial Aid Office
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